I am currently in a class to receive my Virtual Events Specialist certification. What are virtual events? Think teleseminars, webinars, screencasts, podcasts – events that are live or recorded, but the audience doesn’t have to travel. Think about the leverage of time and money for hosting and/or attending these types of events. No travel expenses, no lost luggage, no travel day before and after the event, no time away from your family.
According to a VAClassroom.com presentation I attended:
“Businesses are adapting to Virtual Events at a record pace! 67% of professionals responsible for physical events report that overall attendance has dropped, and 76% of businesses say have already begun using or plan to start using Virtual Events in 2009. In fact, 70% of Corporate Event Organizers predict a reduction in live events in 2010, and forecast major growth in virtual conferences and webinars.”
Think about how much information you have to share with your target market. Wouldn’t a virtual event of some kind help you leverage your time and money to share your information? Of course it would.
In my next posts, I’ll outline some of the virtual events you can consider for your business.
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