As you know, my virtual assistant practice is evolving into consultancy for small business owners and online marketers who need technical assistance with new media and virtual events in their marketing. Adding audio and video to a marketing mix will make your message anything but vanilla. Another essential part of an online marketing plan is a business blog, because one’s blog is the hub of marketing. A blog is like the central filing cabinet for your content.
I have been following blogging industry leader, Denise Wakeman for some time. She teaches folks about blogging and online visibility, and building better business blogs. Denise, founder of The Blog Squad, outlined “14 Attention-Getting Tactics for Launching a Business Blog,” in her recent post on the Social Media Examiner blog. I was not surprised to read that 6 of her 14 suggestions included easy-to-implement ideas using audio and video. Here they are:
* Host a live-streaming video event
* Create a video to promote your blog
* Repurpose your content
* Feature experts (Interview them via teleconference or webinar)
* Host a webinar
* Host an online radio show
Thanks, Denise, for an insightful post! As usual, her content on blogging is of great value. I suggest you follow Denise!
Have you thought about using a different medium for getting your message to your target market? What challenges are you facing in trying new marketing tactics? Please feel free to comment below:
{ 0 comments… add one now }