What do I mean by Multimedia?   Think audio and video.  With audio there are several options like audio recording a blog post, creating a podcast, or creating a teleseminar series.  Add in video with options like video blog posts, webinars, maybe even live-streaming an event.  Sound challenging?  It doesn’t have to be.  I can consult with you to teach you the ropes, or manage the tasks start to finish – you choose.

When you expand your marketing with multimedia, your message reaches more folks.  How?  Syndicating your posts, podcasts, audios and videos via social networks and the many sharing sites on the Internet, you’re touching a wider audience.

Future blog posts will include tips and tricks for producing your own multimedia – some video posts and some audio – to demonstrate the ease with which you can add multimedia to your marketing mix.  If you have a specific question you’d like me to answer in a future blog post, please post a comment below, or email me at carla@wilsonva.com.

Here is a quick audio version of this blog post: (It took just less than 10 minutes start to finish to record, edit, and publish the audio to my site)

Here are some details about the presentation:

Businesses invest millions of dollars each year in sales and marketing personnel. Top sales representatives often earn six figure salaries with business owners thinking nothing of the expense. What if however we told you there was a better way? A better way to reach your customers and prospects and speak to an unlimited number of them at once, all for less than the cost of just one new employee. Too good to be true? This webinar will focus on how to leverage internet technology to prospect better, sell better, and service better than even the most effective sales representative. Who truly is your most important sales representative? If you haven’t answered with “my web site”, then this webinar is something you cannot miss!

Key Takeaways:

• How to leverage various online channels to market your business and generate new customers and prospects
• Turn your web site into a 24/7 salesperson through the implementation of sophisticated marketing strategies
• Outperform your competition by offering intuitive and interactive ways for the public to conduct business with you
• Reduce cost of sales by utilizing new technology and cutting edge marketing techniques to reach customers faster
• Most importantly, learn ways to turn your web site into your most valuable sales representative

Sound like something you’d be interested in?  Please select the link below to register for the event on March 4 at 9am:

Who’s Your Most Important Employee Webinar Registration

Fun Fact: I’ll be emceeing the event!  Hope to see you there!

Click Here for the webinar WMV video file

Click Here for the audio file from the webinar

More and more companies and small businesses are choosing to hold Virtual Events rather than the more expensive offline events and conferences. In fact, “Virtual Meetings and Events [will] replace 2.1 million airline seats by 2012” (Gartner, Feb. 2009). 76% of businesses say they have already begun using or plan to start using Virtual Events in 2009, while 70% of Corporate Event Organizers predict a reduction in live events in 2010 and forecast significant growth in virtual conferences and webinars.

Why my interest in virtual events? Part of the interest stems back to my training in college where I majored in Sound Recording Technology. I’ve always had a love of technology and gadgets – but not everyone shares my views. Even with the myriad of easy-to-use-tools for virtual events available, some entrepreneurs and online professionals would rather concentrate on delivering their content, and not worry about the technology. And that is the gap that our Virtual Event Specialist services fill!

I plan to launch a new division of my business called Virtual Events Team in 2010. Here is an example of my work.

Shortly, I will be able to announce that I have earned my Virtual Event Specialist certification through VAClassroom. I want to help entrepreneurs implement the use of multimedia in their marketing efforts, and felt a live stream video was one method of demonstrating the ease of use.

For the webinar: Webinar: Turning Contacts into Sales and Social Media 101 for Small Business
Or listen/download the podcast version here:

By the way, Mary and I are teaming up to help solopreneurs implement this type of digital media into their marketing exposure.