I am so pleased to announce that I have earned the Certified Virtual Assistant designation from my trade association the International Virtual Assistants Association!

Here was the message as announced on our listserv this morning:

“Please join me with a hearty round of applause for Carla Wilson, who
passed the IVAA Certified Virtual Assistant examination with flying colors

…This designation is the industry standard for excellence. It is no small
accomplishment to have passed the CVA examination, which tests VAs at an advanced level as opposed to core competencies. The IVAA CVA examination is the only VA examination-format certification that tests a VA in many areas of a VA practice.”

I am one of currently only 18 other colleagues to have earned the CVA.   I feel that earning the Certified Virtual Assistant designation illustrates my commitment to my business and my industry.  I’m so proud of this accomplishment!

{ 2 comments }

pic of shopping cartI am putting the final touches on our bonus materials for EProduct Flight Plan!  EProduct Flight Plan is the 90-minute teleclass that my colleague, Mary Motz, and I will present on Wednesday, June 23rd at 12pm (EST).

This is about the resources, services, tools, timelines and checklists that will get your e-product off the ground and soaring online smoothly and successfully.

Our bonuses include:

My Resource Rolodex that lists the many tools (many are f*ree!) out there that will help you launch your next eProduct.

Mary’s Shopping Cart & Payment Processing Demystifier – your quick guide to shopping cart and payment processing options

A Sample Flight Plan – An example project plan flowchart for getting a product online, along with a blank flight plan for you to complete for your project.

A Pre-Flight Task Checklist – Did you forget anything? You won’t with this handy task checklist.

I’m happy to extend a 25% discount for you to join us.
On the ticket order form at the bottom of the screen, click
the orange “Enter Discount Code” link and enter the code:

friends25

Click here for full details and to register.

{ 0 comments }

Teleclass: eProduct Flight Plan

by Carla on June 16, 2010

airplane I’m very excited to announce a new teleclass that I will be doing with my very good friend and colleague, Mary Motz, next Wednesday called E-Product Flight Plan.  This is the first in a series of learning events we will be offering as the Virtual Learning Team!

Here is a short video introduction:


In this teleclass, Mary & I will be presenting a guide on how to sell your knowledge online. If you are a coach or consultant and have been wondering what you need to have in place in order to start selling your expertise on the web – you owe it to yourself to check this out.

This is not a marketing class – this is about resources, tools and checklists – the meat & potatoes of how to sell online. If you have an ebook, teleclass, webinar or coaching program (any non-shippable item) that you want to add to your revenue stream, this teleclass will save you time, guesswork and money.

Among the items we will cover:

* E-Commerce 101 – facts you must know in order to understand the online sales process
* Secrets of choosing the best ecommerce tools for your budget, product type & business goals (there’s no such thing as one-size fits all)
* Pros & cons of using a traditional web page vs. WordPress for your sales page
* Messaging – the importance of mapping out your communications before you start selling
* The must-have items of message copy you need completed and ready to go before you sell.
* How to work with a VA to be sure there are no “missing links” in your selling process
* Getting the word out… learn to leveraging all your communication channels to reach people “where they are”
* Your questions… we will address your burning questions on the call – be sure to include yours when you sign up!

“Business Class” passengers will also receive 4 PDF guides, along with a MP3 of the call. You can also opt to purchase a low-cost “Economy Class” (live call only) access ticket.

When: Wednesday, June 23rd, 12:00 Noon – 1:30pm Eastern
Where: Teleclass – all you need is a phone!

Click here for full details and to register. When you register, use the discount code friends25 and save 25% off your ticket!  Plus Early-Bird ticket pricing until Saturday the 19th will save you extra moola!

Hope to see you on the call! :-)

{ 0 comments }

New Project: Video for Stephanie

by Carla on May 9, 2010

One of my clients, Stephanie Krzywanski, is a personal chef. She owns The Comfort Gourmet and creates custom meals for her clients. Her dream is to cook on TV. I know her talent and drive will make that happen, but in the meantime, she auditions for cooking shows and enters contests.

Knowing my penchant for helping folks use video in their business, Steph asked me to crate a video for her recent contest entry. This contest is called Real Women of Philadelphia and is sponsored by PaulaDeen.com and Kraft Philadelphia Cream Cheese.

In any case, check out Steph’s video below. As expected the recipe is quick and easy, uses just a few utensils, and is terribly addicting.

Isn’t Steph just a natural?

{ 2 comments }

Pssst….the answer is “your website.”

I was honored to emcee a recent webinar sponsored by Valpak and VisionMedia and presented by Steve Prager of Prager Microsystems.  As tech-savvy as I am, I love to learn new things and Steve’s presentation doesn’t disappoint!

Take a look here: Who’s Your Most Important Sales Representative? webinar recording

{ 0 comments }

Webinar: Who’s Your Most Important Sales Rep?

by Carla on February 26, 2010

image of a laptopMy friends at Vision Media and Prager Microsystems will be offering a great webinar on March 4 – and you don’t want to miss it!

Here are some details about the presentation:

Businesses invest millions of dollars each year in sales and marketing personnel. Top sales representatives often earn six figure salaries with business owners thinking nothing of the expense. What if however we told you there was a better way? A better way to reach your customers and prospects and speak to an unlimited number of them at once, all for less than the cost of just one new employee. Too good to be true? This webinar will focus on how to leverage internet technology to prospect better, sell better, and service better than even the most effective sales representative. Who truly is your most important sales representative? If you haven’t answered with “my web site”, then this webinar is something you cannot miss!

Key Takeaways:

  • How to leverage various online channels to market your business and generate new customers and prospects
  • Turn your web site into a 24/7 salesperson through the implementation of sophisticated marketing strategies
  • Outperform your competition by offering intuitive and interactive ways for the public to conduct business with you
  • Reduce cost of sales by utilizing new technology and cutting edge marketing techniques to reach customers faster
  • Most importantly, learn ways to turn your web site into your most valuable sales representative

Sound like something you’d be interested in?  Please select the link below to register for the event on March 4 at 9am:

Who’s Your Most Important Employee Webinar Registration

Fun Fact: I’ll be emceeing the event!  Hope to see you there!

{ 0 comments }

Last month I was privileged to moderate a online seminar for my trade association, Delaware Valley Virtual Assistants Association (DVVAA). DVVAA’s current President, Mary Motz (yes, the WilsonVA team techy go-to girl) presented a webinar on shopping carts for business – specifically for Coaches and VAs. I wanted to share the links to the webinar – both the video file and the audio-only file for those that might be interested in learning more about shopping carts for their own businesses.

Click Here for the webinar WMV video file

Click Here for the audio file from the webinar

{ 0 comments }

Organization tip: password storage

by Carla on December 17, 2009

I have created many organizational systems in my business that I like to share with my clients and colleagues.  One organization tip I share is for password storage.  I created a quick video with some tips for storing and organizing and when to update passwords.

I’d love to hear how you keep your passwords stored and organized. Please comment below to let me know!

{ 2 comments }

Virtual Event Specialist services now offered

by Carla on December 15, 2009

vaclassroom_ves-va-certified-logo_backgroundI am proud to announce that I have earned the Virtual Event Specialist (VES) certification from VAClassroom.com! The 4-week training program equipped me to help consult, coach, train, moderate and produce virtual events like teleseminars (with one or many speakers), webinars and webcasts, live streaming shows and podcasts!

More and more companies and small businesses are choosing to hold Virtual Events rather than the more expensive offline events and conferences. In fact, “Virtual Meetings and Events [will] replace 2.1 million airline seats by 2012” (Gartner, Feb. 2009). 76% of businesses say they have already begun using or plan to start using Virtual Events in 2009, while 70% of Corporate Event Organizers predict a reduction in live events in 2010 and forecast significant growth in virtual conferences and webinars.

Why my interest in virtual events? Part of the interest stems back to my training in college where I majored in Sound Recording Technology. I’ve always had a love of technology and gadgets – but not everyone shares my views. Even with the myriad of easy-to-use-tools for virtual events available, some entrepreneurs and online professionals would rather concentrate on delivering their content, and not worry about the technology. And that is the gap that our Virtual Event Specialist services fill!

I plan to launch a new division of my business called Virtual Events Team in 2010. Here is an example of my work.

{ 0 comments }

A Good Works Profile: PhillyMAPP.com

by Carla on December 9, 2009

mapp-logoThe WilsonVA blog profiles an organization doing good works every month. If you know an organization doing great works that you think might want some exposure, please contact me. This month we feature Making a Progressive Philadelphia.

Because my buddy, Gloria Bell, is involved in great organizations, I am profiling another one that she serves personally – Making a Progressive Philadelphia – or MAPP – which launched in October of this year. The mission of MAPP is to “fund thoughtful, committed citizens who can positively transform the City of Philadelphia neighborhood by neighborhood through the use of micro-grants.”

As examples, MAPP will give micro-grants to a neighborhood watch group that may need flashlights and whistles – or to a community garden that needs a rain barrel.

MAPP currently has 18 volunteers that help with everything from Community Relations to Social Media to Grant Review – as well as volunteer Explorers who visit neighborhoods to discover committed citizens and groups making a difference. Gloria, who owns Red Stapler Consulting, is on the team handling social media strategy and outreach for MAPP.

Want to help? MAPP is looking for corporate as well as individual donations to help fund grants. You can donate or volunteer by visiting the MAPP website.

{ 0 comments }