I recently posted about an eProduct that I offer that was a joint venture project that Mary Motz and I created – called eProduct Flight Plan. Today, I’d like to discuss a huge benefit of launching your eProduct – and that is repurposing. Here are some tips about repurposing your content for income.
Tip #1: turn text into audio. For example, say your EProduct is an eBook. Consider using the eBook text as a script and create an audio recording of the content. The simplest way I know to do this is by using an AudioAcrobat account. Within my account there is a special phone number that I can call, pick a record option, and a few moments later, there is an MP3 file waiting for me. AudioAcrobat stores and hosts the link to the audio file. (I simply drop that link into my blog post or my confirmation email when someone has bought a new product.) Voila! An audio product. Again, some folks are auditory and would prefer an audio product. If you create audio products on a consistent basis, then you can create a podcast (using an RSS feed, folks can subscribe to your podcast, and each time you post a new recording, they are notified).
Tip #2: turn the audio into a video. So, you’ve created the audio file – great job! A logical next step would be to add visuals to the audio script you recorded. One example is a screencast, which matches screenshots with the audio you’ve created. These are typically used for training purposes. I’ve helped clients create screencasts by using a tool called Camtasia, but I’ve seen other folks use a f*ree service called Screenr (available at Screenr.com. It is a Twitter-based tool.) So, this step may seem a bit intimidating, but relying on your Virtual Assistant may be the cost-effective way to creating a quick video product. ;-)
Tip #3: Consider an affiliate program. I’ll give more details about affiliate programs in a later post, but basically, you pay a small commission to other folks who help sell your product or event by creating an affiliate link for them to post.
Tip #4: Once you have built your EProduct empire, Another option is to create a membership site. In its simplest terms, a membership site is a website where members enter a secure password to access your exclusive Products and content. For instance, when I took some training from one of our VA training providers, I was invited to join their special Club. Membership in the club is $10 per month and for that $10, I get special discounts for upcoming training, I have access to tons of resource material to use in my business, I’m invited to exclusive mastermind discussions. Imagine what the VA Training Provider is getting for barely any extra work – $10 a month from many, many of their past happy customers.
My point is to demonstrate the ease by which one can repurpose their content, get it launched and make more income. What other ideas do you have for repurposing? I’d love to hear your comments below…
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